Media

Overview of the marketing campaign for 2019

The 2019 Diet & Nutrition Expo marketing campaign will comprehensively reach influential and engaging fitness professionals and enthusiasts. The 2 month targeted campaign incorporates a variety of activities including trade and consumer magazine advertising, targeted email campaign, online advertising, direct mail, social media, radio and gym advertising.

Website Advertising
A series of web banner advertisements will appear on media partner websites and other targeted fitness & health websites .

Magazine Advertising
A number of advertisements will appear in key fitness & health related publications in the three months leading up to the Expo.Promotions

Promotions

A series of promotions will take place leading up to the Expo to encourage industry visitors to pre-register and the general public to pre-book.

Flyers & Posters
A range of trade invitation flyers, discounted consumer tickets and posters will be distributed via a range of channels including exhibitors, gyms, supplement & retail stores and sporting clubs & facilities.

Email
A series of email will be sent to prospective trade visitors in the lead up to the expo building a story about the expo and driving registrations and ticket sales. A second series of email will be sent to registered industry visitors and ticket holders to assist with visitation and visitor referrals .

Direct Mail
A segmented direct mail piece with targeted messaging will be mailed to the prospective industry visitor audience including Fitness Jordan members driving industry visitors to pre-register and attend the Expo.

Newspaper 
A newspaper campaign will commence leading up to the Expo .

Radio
Through commercial airtime, live reads and promotional properties, Radio advertising will showcase the Diet & Nutrition Expo on a multi-platform level to drive awareness and create hype around the event.

Social Media
A cutting edge social media and digital campaign has been implemented with high engagement with both consumer and trade led content. A strong presence on Facebook and blogs alongside other platforms including YouTube, Twitter and Instagram has created a social media hub, tying together a fully integrated digital program.

We have strong partnerships with leading media and trade associations, if you are interested in becoming a media partner for Diet & Nutrition Expo 2019 , please contact Ms. Daleen elshobuki on here.:

Sponsors & Supporters