Promotional Campaign

The Beauty Tech Expo marketing campaign will comprehensively reach influential and engaging beauty professionals and enthusiasts. The 2 month targeted campaign incorporates a variety of activities including trade and consumer magazine advertising, targeted email campaign, online advertising, direct mail, social media, radio .

Website Advertising: A series of web banner advertisements will appear on media partner websites and other targeted Beauty & health websites from Dec. 2014.

Magazine Advertising: A number of advertisements will appear in key Beauty and cosmo tech related publications in the four months leading up to the Expo.Promotions

Promotions: A series of promotions will take place leading up to the Expo to encourage industry visitors to pre-register and the general public to pre-book.

Flyers & Posters: A range of trade invitation flyers, discounted consumer tickets and posters will be distributed via a range of channels including exhibitors, gyms, supplement & retail stores and sporting clubs & facilities.

Direct Mail: A segmented direct mail piece with targeted messaging will be mailed to the prospective industry visitor audience including beauty Jordan associations driving industry visitors to pre-register and attend the Expo.

Newspapers: A newspaper campaign will commence leading up to the Expo in the all newspapers.

Radio: Through commercial airtime, live reads and promotional properties, Radio advertising will showcase the Diet & Nutrition Expo on a multi-platform level to drive awareness and create hype around the event.

TV : Start before 3 weeks of the event.

Social Media: A cutting edge social media and digital campaign has been implemented with high engagement with both consumer and trade led content. A strong presence on Facebook and blogs alongside other platforms including YouTube, Twitter and Instagram has created a social media hub, tying together a fully integrated digital program